A 15-year-old neighborhood group had no distinctive identity – needed both a logo and web header. The logo I made contrasts a friendly, unpretentious slab serif based on Choplin – reflecting the character of the hood – and a compact sans with an uneven baseline to convey the purposeful planning of the Action Committee, which researches, lobbies, and networks to accomplish safety and beautification projects.
Web header: The row of faces is meant to convey neighborliness and diversity at a glance.
TIP: I purchased several sets of charming faces for a few dollars from an artist on vectorstock.com and altered them to suit – a LOT easier than drawing each one from scratch.
A neighboring group needed an identity too. I made it quite different from the one above but equally polished. The font Stevens Percepta is based on classic Roman forms, but with a modern fluidity. The tagline, an informal slab serif with friendly ball terminals, is arched over the logo – again, to convey welcoming.